Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
The only good thing about the Apple vs. DOJ case is the juicy discovery and all those spilled secrets
Apple says it will reveal iPhone units sold if this case continues.
Apple Watch 10: what we want to see, and all the leaks so far
Updated We've started hearing about the Apple Watch 10 (or Apple Watch X) and we have a wish list for it too.
Leaked iPhone 16 dummy units hint at larger sizes and new buttons
Larger screen sizes and new buttons are being promised for the next iPhones, as we can see here.
Watch out, iPhone owners: this dangerous phishing attack could lock you out of your Apple devices
Hackers are trying to trick users into handing over their Apple IDs, locking them out of their Apple devices.
iPhone 16 Pro Max: latest news, rumors and everything we know so far
Updated There's already a lot of conversation about rumored features that didn't make the iPhone 15 Pro series, so which of these will instead arrive on the iPhone 16 Pro Max?
iPhone 16: release date speculation, latest leaks, price predictions and more
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 device, from its release date to its features.
Apple’s WWDC 2024 gets official date for iOS 18 news and more – here’s what to expect
Apple announced its annual weeklong WWDC conference starts June 10, 2024.
Quick! The best laptop deal you can find is the M1 MacBook Air on sale for only $699
If you've been eyeing the M1 MacBook Air, one of the best laptops around, then take advantage of this limited time deal now while it's still around.
